In the vibrant heart of Punjab, the folk music group Rangle Sardar began their journey much like countless other artists—performing at local college events and community gatherings. Their music, deeply rooted in Punjabi traditions, resonated with their audiences, bringing moments of joy and reflection. However, their reach was confined to small, local spaces, and their earnings were limited. The idea of achieving more, of sharing their heritage with a larger audience, seemed an elusive dream.
Through its BackPack Studio initiative, the group experienced a transformative phase that redefined not just their music but their entire approach to their craft. The Anahad team documented their performances professionally, presenting their music on digital platforms to reach audiences far beyond their immediate circles. This exposure marked the beginning of a new chapter.
The turning point came with their participation in the Equals Sessions, a unique initiative of Anahad designed to empower folk artists by integrating songwriting, music arrangement, and branding into their skill sets. These workshops were a revelation for Rangle Sardar. They learned to view their art not only as a cultural treasure but also as a business. Guided by When Chai Met Toast’s and Anahad’s mentorship, they began to embrace their role as music entrepreneurs—crafting original songs, managing their brand, and connecting directly with global audiences.
The results were nothing short of phenomenal. Before being discovered by Anahad, the group earned ₹25,000–₹30,000 per performance. Now, they command fees of 3–5 lakh INR per show. Their hits, such as Karam (2019), its sequel Sath (2023), and their latest single Wajood (2024), blended traditional Punjabi themes with contemporary sounds, creating an irresistible appeal that struck a chord with modern listeners.
Beyond financial success, the group’s journey symbolizes the seamless fusion of heritage and innovation. With Anahad’s guidance, Rangle Sardar found the confidence to push boundaries while staying true to their cultural roots. They didn’t just preserve their traditions—they reinvented them, proving that folk music could thrive on global platforms without losing its authenticity.
Today, Rangle Sardar stands as a testament to the power of mentorship and the transformative potential of entrepreneurship in the arts. They are more than a folk group—they are torchbearers of a new wave of cultural innovation. Their story is an inspiration to countless folk artists, demonstrating that with the right support and a forward-thinking mindset, it is possible to turn passion into a thriving career.
Through their music, Rangle Sardar continues to bridge the gap between tradition and modernity, creating a legacy that honours the past while paving the way for the future of Punjabi folk music.
