Generating Employment through Culture

By 2030, Anahad aims to raise economic livelihood of 1,00,00,000 dying musicians by 70%, achievable through modern production technologies to to Record, Copyright & Sell their music.

PROBLEM STATEMENT

Visual graphic art of tribal musician playing an instrument.

Solution

Affordable Production Technologies

Cultural music is limited to live music sector due to absence of a Record Label for them. By recording their compositions in a digital format, artists would be able to generate income through new revenue incomes like by selling CDs and by this they shall be able to share their music with world.

Challenge

Urbanisation and Cultural Marginalization

A shift was seen in the cultural domain of the country where a certain domain of cultural music got commercialised based on the urban market needs while rest remained backward as it couldn’t cater the needs of the urban society.

Visual graphic art of tribal musician playing an instrument.

Challenge

Urbanisation and Cultural Marginalization

A shift was seen in the cultural domain of the country where a certain domain of cultural music got commercialised based on the urban market needs while rest remained backward as it couldn’t cater the needs of the urban society.

Solution

Affordable Production Technologies

Cultural music is limited to live music sector due to absence of a Record Label for them. By recording their compositions in a digital format, artists would be able to generate income through new revenue incomes like by selling CDs and by this they shall be able to share their music with world.

THEORY OF CHANGE

Logo of Equals world music festival
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Converting artist’s Intellectual Property into a TANGIBLE format

Project Equals is an initiative to uplift and bring back underpriveleged tribal folk musical communities into mainstream by providing them access to affordable production technologies. This is a CSR ready program, that fits into the agendas like Skill Building, Capacity building of tribal community and Restoring our heritage – the Folk music and its tradition.

PRODUCTION

Convert artist’s IP into a tangible form so that they can reach to a larger audience and earn through mechanical royalties.

WEBSITE

Create an independent platform for artists where he/she can communicate directly with his customers

PROTECTION

Protect the IP of the artist so that it’s not misused without the prior permission of the author.

RESEARCH

Promote cultural research of the art forms and to store them in a resource library.

COLLABORATE

Increase demand of cultural folks by producing them in a flavour which is consumable by contemporary mass.

PRESENT

Convert artist’s IP into a tangible form so that they can reach to a larger audience and earn through mechanical royalties.

CONTRIBUTE TO THE NGO

Learn

We provide musical infrastructure to tribal folk communities to make them self-reliant.

Collaborate

We facilitate research collaborations on folk music to make it consumable by the contemporary mass.

Volunteer

We facilitate research collaborations on folk music to make it consumable by the contemporary mass.

Anahad Foundation is a NGO which works for the recognition, preservation and evolution of cultural, classical and folk music of India for the contemporary mass. It is a social enterprise and was registered as a ‘Not for Profit’ organisation in 2013, under Section 8 of Companies Act, 2013, India.

The primary motive of the organisation is to create platforms for folk musicians of the country, as well as address to social and environmental and other problems in todays society, through music.

ANAHAD BROCHURE